Hi!  I am Heather Deason Zynczak.  Welcome to my blog!

I have been working in the business community for almost 20 years.  Starting out with an undergrad in finance, to strategy consulting, to a Wharton MBA, to working in technology (.coms, mobile startups, Oracle and SAP…), I have seen some interesting things.  In my experience, the basics of business are often overlooked or ignored.  Typically, it’s just plain common sense.

I am hoping to share some “common sense” wisdom I have gained through the years…. in plain talk.

8 responses to “About

  1. jeremy

    Heather. Good blog entry. Great points on How to make informed decisions. We often talk about prudence in the investment world, in short: applying care, skill, and caution. I don’t think any of that applies to gut instinct.

  2. Rich Shane

    I’m sure I’ll learn something here, just like I did when we worked together. Glad to see you have decided to share your wisdom.


  3. Way to go HeatherD. Love that you are sharing your business wisdom via a blog.

  4. Kayla Dickens

    Hello, I have passed the “Bouquet of Three Award” to you. Congratulations! Find out more here: http://kayladickens.wordpress.com/2013/05/20/bouquet-of-three-award/

  5. Hi Heather,

    My name is Alex and I am a Communications Manager at Barnard College. I am reaching out to you today with an idea for your blog. Being perfect and powerful, being a feminist: these are among the most popular topics of conversation among today’s young women. Barnard College’s new podcast series, Dare to Use the F-Word, tells the story of today’s feminists through the ideas, art, and activism that define them. Barnard President Debora Spar, in her new book Wonder Women: Sex, Power & the Quest for Perfection, explains that while most women today struggle with the idea of perfection, they also struggle with the concept of feminism itself. Are the two connected? Read President Spar’s thoughts in this exclusive post: https://barnard.edu/news/web-exclusive-president-spar.

    As a communications manager at Barnard, I want to continue these important conversations among feminist thought-leaders like you. I ask you to republish and share this post on your blog. Pose these questions to your audience; they may dare others to join us and use the f-word.


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